The popular Seoul Summer Sale is back! Enjoy discounts of up to 70% at participating shopping malls, department stores, retail outlets, cosmetic stores, restaurants and more from July 1 ~ 31, 2014. Join in on various on and offline events for even more excitment with K-pop group BEAST, the honorary ambassadors of the 2014 Seoul Summer Sale.   

Discounts up to 70% with the Seoul Summer Sale Discount Card

A total of 1,208 stores, restaurants, beauty parlors, hotels are participating in this year's shopping festival.

Major participants include department stores (Lotte, Hyundai, Galleria, Shinsegae), duty-free (Donghwa, Lotte, Silla), discount stores (Homeplus, Emart, LotteMart), shopping malls (Doota, Time Square, IFC Mall, Gimpo Airport Outlet, Kyobo, DDP Design Store and more), cosmetic franchises (Etude, Dr. Pham, The Face Shop, It's Skin, and more), and beauty spas (Dragon Hill Spa, Siloam Sauna, and more).

In addition to discounts at shopping outlets, cultural facilities (National Museum of Korea, Samcheonggak, Lotte World), performances (Pyeong Rong: Stellar Whisper, Painter's Hero, Jump, Trick Eye), restaurants (Wangbi Jib, Cafe Dudart), banks (Woori, KEB, Shinhan), hotel (Seoul Palace Hotel), and transportation (Airport Rail) will join in on this years summer sale.

Pick up your welcome brochure, which includes your Summer Sale Discount card and information about participating stores, at Incheon International Airport (counter 44), Dongdaemun Design Plaza (DDP), and tourist information centers throughout Seoul. You may also print out your discount card at the official Seoul Summer Sale website (www.seoulsale.com).